This LSA Insider Local Search Infographic lists “veterinarians” as #35 out of the top 142 categories
New Local Search Data for Veterinary Practice Websites
I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.
When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown:
Mini USPs can be a powerful secret to big wins on your pet or veterinary website
Mini Ways to Get Big Wins on Your Pet or Vet Website
I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.
My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.
Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.
Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.
I’m guessing your pet business or veterinary company gets the same questions again and again, day after day. Customers and prospects want to know how your product works, how it solves their problems, what colors it comes in, and much more.
And while you’re happy to answer those questions, you may not have thought about this: all those questions can be the foundation of terrific content for your pet or veterinary website.
“How to” questions are some of the most popular queries in Google and other search engines. I just did a quick search and found these popular ‘How to” inquiries in the pet world: how to crate train a dog, how to train a kitten to use the litter box, how to brush a dog’s teeth, and many others.
You can bet people are searching right now in Google, Bing and even YouTube to find a how-to solution your business can provide. Therefore, why not make the most of this opportunity?
Here’s how to turn your common questions into magnetic pet website content that attracts more customers.
If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came … Read more
More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact, … Read more
If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major … Read more
The new, mobile-responsive design for PetCopywriter.com
You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results.
The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.
I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 🙂
I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”
It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.
So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.
That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)
Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.
I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects.
You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.
OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a … Read more
Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.
Turkey lessons about optimizing your pet website images
Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.
What do these turkeys have in common with your pet business or veterinary practice website?
And what lessons can be learned from this photo when it comes to optimizing the images on your site?
I see 2 key take-aways for you.
1. Try to use distinct images for marketing your pet products or services.
This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.
So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point.
Woo hoo! Today I celebrate my 1-year anniversary as a pet-industry copywriter focused on businesses that serve consumers and B2B customers.
Since embarking on this path last June, I’ve enjoyed writing web content, mobile apps and other marketing materials for a wide range of exciting pet businesses including MyPetED.com, Ben’s Bark Avenue Bistro, Pawsitive Perks, EPO-Equine, and several others.
What a blast it’s been! My entire copywriting business has changed for the better thanks to this direction. And while I still enjoy providing web-SEO content and consulting to all kinds of companies, being immersed in the pet industry is a bonus because I LOVE pets and pet-related companies.
Now to the main point of this post. I’m celebrating my 1-year anniversary with you and giving you a reason to consider doing business with me (see below). You can do the same thing for your business.
