Just about every week, I come across someone who asks what I do for a living. When I tell them I help pet businesses (marketing to pet owners or veterinarians, etc.) improve their website content and results, suddenly they get very animated. They say things like, “I wish I could find a pet product or … Read more
Clients are starting to ask me about using social media as part of their pet internet marketing strategy, with questions such as: “What’s the best approach?” “How do we get followers and fans?” “Does it really work?” Quite often, my answer is the same because in my view, social media is one of many powerful … Read more
Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before … Read more
Here’s how to make the most of them. Here’s my big AHA! of the day: Web page titles can be critical regarding how you look to prospects in search engine results. What’s that you say? Page titles? You’re not alone if you’ve never noticed the page titles WAY up at the top of your browser … Read more
Remember the phrase, “Put your money where your mouth is?” This adage is 100% applicable to pet internet marketing and having web content that works to 1) drive traffic to your site and 2) connect with buying customers. Here’s why. Keywords equal money in today’s cluttered online marketplace. And your web content represents the messages … Read more
“What a beautiful website! I couldn’t find what I needed, but it sure is a pretty site.” That kind of a compliment is death to an online business. Here’s why. If your site is gorgeous — a work of art — but the graphics dominate the content, visitors will be less likely to find the … Read more
To generate more sales or leads on your website, make sure your content offers VALUE to your visitors. There seems to be some confusion in the web world regarding the role of content and web conversions. I’ve heard some opinions that “lots of keyword-rich content attracts buying visitors” or “as long as people are finding … Read more
Here’s a quick list of the 5 to 8 essentials every site needs for maximum performance, whether you’re marketing to pet owners, pet manufacturers or veterinary practices. As an avid follower of what works online, I recently attended a free SEO presentation by a well-established search-engine optimization firm. One of their comments that struck me … Read more
Recently I read an interview with web analytics expert Ryan Eisenberg, and he said something that struck me like a thunderbolt: A common mistake people make is they “stop optimizing their websites.” He said, “Site optimization is not a finite thing. You can always find ways to tweak your sites if you listen to what … Read more
Sometimes when you’re looking for something online, you have a wish in the back of your mind, right? For example, about a month ago when I was planning a trip across the country with my dog, I searched online with this wish in my head: “I hope I can find an airline-approved dog carrier that’s … Read more