Mini Ways to Get Big Wins on Your Pet or Vet Website

January 29, 2024June 13, 2015 by Pam Foster

PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.

My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.

Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.

Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.

How to make sure your pet web design professional has your back

January 29, 2024July 16, 2013 by Pam Foster

How to make sure your pet web design professional has your back

A key component of your website’s success is a pet web design professional who knows how to follow SEO best practices.

There’s nothing more tragic than updating your pet website or launching a new site and it’s not designed for SEO (search engine optimization) OR for the best visitor experience.

I’ve heard horror stories about pet businesses working with a web designer who creates “very nice looking sites,” but who didn’t know a thing about SEO. In fact, in a couple of cases over the past few years, web designers have ignored the SEO tags I had written for a client, and therefore completely missed the boat in helping the site generate great Google results. Recently a graphic designer wiped out all the previous SEO content during a site update, and the client lost rankings, traffic and sales as a result — costing her serious revenue. Yikes!

A key component of your website’s success is a pet web design professional who knows how to follow SEO best practices. Here are three ways to make sure your designer has your back.

Storytelling is a Brilliant Strategy for Pet Product Sales

January 29, 2024October 2, 2012 by Pam Foster

Storytelling is a Marketing Strategy of Dr. Buzby's ToeGrips

This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the … Read more

The Wordle Test for Pet Web Content That Works

January 29, 2024September 26, 2012 by Pam Foster

Petcopywriter.com uses Wordle to help with web content that works

Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

Now, what makes Wordle an excellent tool for your pet website content (especially blogs) — is you can see if your content is using words that focus on what your customers need, or if the words are all about you.

Too many websites talk about how great they are or how fantastic their products are. Ideally, your pet website content should always be about the solutions your prospects or customers are seeking.

And don’t forget to include those keywords that match what people are using in Google and other search engines to find you.

Here’s how Wordle can help you determine how you’re doing along those lines.

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.