Mini Ways to Get Big Wins on Your Pet or Vet Website

January 29, 2024June 13, 2015 by Pam Foster

PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.

My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.

Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.

Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.

Top 3 times to write a blog post for your pet business website

January 29, 2024May 16, 2013 by Pam Foster

Top 3 times to write a blog post for your pet business website Today I have a long wait at the airport due to circumstances beyond my control. So I thought, what should I do with all this waiting time? I’m talking about filling 4 hours here, while I eagerly wait to arrive at the … Read more

Storytelling is a Brilliant Strategy for Pet Product Sales

January 29, 2024October 2, 2012 by Pam Foster

Storytelling is a Marketing Strategy of Dr. Buzby's ToeGrips

This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the … Read more

Why It Pays to Consider Professional Pet Blog Writers

January 29, 2024August 20, 2012 by Pam Foster

Have you ever said this to yourself? “I don’t have time to keep my pet blog current…” or “I don’t know what to write about on my veterinary practice blog…” or “My blog doesn’t get any traffic or responses; it doesn’t lead to new business for me.” If you’ve had any of these concerns about … Read more

Make the most of your pet marketing alliances for SEO links

January 29, 2024June 19, 2012 by Pam Foster

Louie and Bentley, getting along nicely - a pet-business strategy for SEO quality links

If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major … Read more

Original content ideas for marketing to pet owners

January 29, 2024October 20, 2011 by Pam Foster

Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of … Read more

Help local customers find your pet business website

January 29, 2024September 16, 2011 by Pam Foster

If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.

How often do people say they found you online?

The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.

For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):

The physical address
The towns or region they serve
Driving directions and a map

If this sounds like you – we can fix this problem immediately! 🙂

Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door.

How do your pet business prospects find your site?

January 29, 2024August 3, 2011 by Pam Foster

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

What is pet seo and why is it important for online success?

January 29, 2024September 3, 2010 by Pam Foster

Recently I was asked to explain the difference between SEO (search engine optimization) in general and SEO Copywriting for the pet industry… and why it matters so much.

There are a number of things that SEO means for any web site, including pet web sites, and copywriting is just one of them. I’ll try to explain concisely:

SEO is anything related to helping websites achieve decent rankings and traffic via organic search (not paid search results). If your pet web site is not being found in search engines, you’re missing huge opportunities for sales. Any of the following factors could be the problem: