pet marketing

Pet Marketing Works Better If Your Solutions and Benefits Pop

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The new, mobile-responsive design for PetCopywriter.com

You may have noticed by now that PetCopywriter.com’s website design has been updated. Thanks to the wonderful skills of graphic designer Jason Spooner and web developer Neil P. Arnold, we’re thrilled with the results.

The reason we did this is… I didn’t feel the website was showcasing what we offer pet and veterinary companies in a quick and overt way.

I took a fresh look at the site from the visitor’s perspective, practicing what I preach in this blog. 🙂

I said to myself, “When someone arrives here, what should be the first impression they get in mere seconds?”

It’s simply this: You can race ahead of the pack and attract more customers with help from a skilled pet-industry copywriter.

So the web team reworked PetCopywriter.com’s home page with a clean and logical design, simple customer-benefit messages, a video introducing our services to potential clients, and clear invitations for visitors to explore our many services.

That’s it! Much better when it comes to clarity that helps visitors know what to find here. I hope you agree. (Please let me know.)

Having said that, if you scroll below the first screen, you’ll see more content about featured solutions and benefits. But if you choose not to scroll, you can quickly access specific sections of the site you’re interested in.

I’m telling you this because you may want to consider whether or not your pet or veterinary website solutions “pop” in a clear and inviting way for your prospects. 

You could be missing opportunities with hundreds of potential customers, so it pays to take a hard look at your site.

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Pet Marketing Success Begins and Ends Above the Fold

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PetAmberAlert Website Impression Above the Fold

Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t … Read more

Best Days to Publish Pet or Vet Marketing Content

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Breaking news from social sharing widget Shareaholic: “Thursdays are by far the best days to post content that will be shared on social networks, especially between 8 a.m. and 12 p.m. ET.” This is what Shareaholic discovered when it reviewed its 2011 metrics for content that yielded the most traffic and social shares, as reported … Read more

Must Love Blogs for marketing your pet business

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If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.

In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.

Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”

So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.

Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.

Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses:

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Original content ideas for marketing to pet owners

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Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of … Read more

Get seasonal with your pet business marketing

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Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

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An important message about marketing pet products

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New numbers from the February 2011 issue of DELIVER magazine, published by the U.S. Postal Service, point to a very healthy pet economy. Here are just a few indicators of a strong pet industry (printed by the USPS from various sources):

  • Millions of families have pets: 62% of American households own a pet! (Wow)
  • Millions of pet owners have the income to spend on pet products: 30% of pet supply-buying households have an income of $100K+, and another 20% have  incomes between $50K and $74K.
  • Consider the ramifications of this in pet-food purchases alone: $10,377 is spent on dog and cat food during a pet’s lifetime (U.S.). Canada is next at $8,038.

So how can you get more of that market share for your pet business? How can you stand out in the cluttered marketplace and attract more customers?

There’s no single, simple answer to these questions. But it’s clear that all pet businesses have an exciting opportunity to grow in this healthy climate.

Today I offer this suggestion to help you stand back and take a fresh look at your pet business messages:

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Make sure your pet-industry site’s graphics support your content

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“What a beautiful website! I couldn’t find what I needed, but it sure is a pretty site.” That kind of a compliment is death to an online business. Here’s why. If your site is gorgeous — a work of art — but the graphics dominate the content, visitors will be less likely to find the … Read more

PetCopywriter.com is a division of ContentClear Marketing • Portland, ME and Pinehurst, NC

Programming by Neil P. Arnold, NEMC (Northeast Media Collective), Portland, Maine

All content by Pet Industry Copywriter Pam Foster

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