Tag: Pet Business - Page 3 - PetCopywriter.com

How to optimize your pet website photos for visitors and SEO

January 29, 2024October 7, 2011 by Pam Foster

Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.

Turkey lessons about optimizing your pet website for SEO, visitors — Turkey lessons about optimizing your pet website images

Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.

What do these turkeys have in common with your pet business or veterinary practice website?

And what lessons can be learned from this photo when it comes to optimizing the images on your site?

I see 2 key take-aways for you.

1. Try to use distinct images for marketing your pet products or services.

This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.

So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point.

Help local customers find your pet business website

January 29, 2024September 16, 2011 by Pam Foster

If you’re in charge of marketing a local pet business or veterinary hospital that serves a specific community, I have a question for you.

How often do people say they found you online?

The shocking truth is, sometimes when a locally-based pet business asks me to help optimize their website and boost traffic, I discover that I can’t tell where the business is physically located.

For example, you’d be amazed at how many veterinary practices, dog grooming businesses and doggy day cares don’t list the following basic information on their websites (except maybe on the About Us page, buried at the bottom):

The physical address
The towns or region they serve
Driving directions and a map

If this sounds like you – we can fix this problem immediately! 🙂

Here are 3 quick and simple ways to significantly improve your pet business’s search engine results and drive more people to your door.

3 tips for an amazing pet business website

January 29, 2024June 28, 2011 by Pam Foster

I recently watched a video where a Google expert talked about quality content and what really stands out when it comes to GREAT sites. He used the words “amazing” and “wow” to describe web content that is truly powerful.

So what does “amazing” and “wow” mean for pet business websites? Or even veterinary websites? In general, it means offer a great visitor experience on every page; something worth sharing.

Here’s my interpretation of 3 things you can do right now to offer your site visitors an amazing experience they’ll want to share:

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.

Promote your pet business with something FUN

January 29, 2024May 20, 2011 by Pam Foster

Pet owners are certainly an enthusiastic bunch, right? Honestly it doesn’t take much to entertain pet owners and engage with them.

Recently I posted a photo of an adorable Maltese puppy I met at the Jacksonville Airport — added it to my Facebook page, and created quite a flurry of comments.

So why not promote your pet business by offering something fun, entertaining, or out of the ordinary? Here are some pet promotion ideas whether you’re marketing to pet owners, pet businesses or veterinary practices:

How to know exactly what your pet business customers want

January 29, 2024April 5, 2011 by Pam Foster

Ah, the web. It’s a fantastic tool for market research. Through social media, online news sources, blogs and more, you can find a ton of useful information about your customers and their biggest desires or problems you can solve through your business. Then you can turn that insight into powerful web content that lets visitors know, “Wow, you really get me!”

Here are 3 ways to use the web for quick, free market research… whether you’re marketing to pet owners, other pet companies, or veterinary practices:

What makes the MyPetED fan page and pets apps popular

January 29, 2024February 22, 2011 by Pam Foster

If you’re trying to determine how to tap into the hearts and minds of pet owners, pet businesses and the media, consider the successful approach that MyPetED has taken.

MyPetED is all about helping pet owners keep their pets healthy and happy at all times.

Everything MyPetED does is focused on that main goal… from their core website www.MyPetED.com to their Facebook Fan Page (4,097 fans in just 6 weeks) to last Friday’s launch of their pet apps for the iPad, iPhone and iPod Touch.

Their message is clear and consistent across all channels: MyPetED helps you support your pet’s well-being 24/7 with access to important pet and vet info… online and on the go.

A clear, beneficial, consistent and audience-focused message is a major key to audience engagement and lasting success, whether you’re marketing to pet owners, pet businesses, pet-product manufacturers or veterinary practices.

An important message about marketing pet products

January 29, 2024February 21, 2011 by Pam Foster

New numbers from the February 2011 issue of DELIVER magazine, published by the U.S. Postal Service, point to a very healthy pet economy. Here are just a few indicators of a strong pet industry (printed by the USPS from various sources):

Millions of families have pets: 62% of American households own a pet! (Wow)
Millions of pet owners have the income to spend on pet products: 30% of pet supply-buying households have an income of $100K+, and another 20% have incomes between $50K and $74K.
Consider the ramifications of this in pet-food purchases alone: $10,377 is spent on dog and cat food during a pet’s lifetime (U.S.). Canada is next at $8,038.

So how can you get more of that market share for your pet business? How can you stand out in the cluttered marketplace and attract more customers?

There’s no single, simple answer to these questions. But it’s clear that all pet businesses have an exciting opportunity to grow in this healthy climate.

Today I offer this suggestion to help you stand back and take a fresh look at your pet business messages:

Attract more pet business customers with “bright side” web content.

January 29, 2024January 27, 2011 by Pam Foster

Human nature has not changed in 90 years. Pet owners still want to make their pets happy and enjoy their companionship. Pet business owners want to run successful, profitable businesses that delight pet owners, right? Make sure your web content helps them envision those positive benefits.

To convert your pet website visitors into customers, do this.

January 29, 2024January 7, 2011 by Pam Foster

Focus your pet business web content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. If you follow this advice, you’ll write web content that’s conversational, natural and personally inviting. This will help you grow your online pet business, one individual at a time. Let me show you what I mean.