Tag: marketing your pet business

If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.

In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.

Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”

So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.

Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.

Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses:

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I was just reading Entrepreneur (October 2011) and came across a fabulous article about Animal General Hospital in Port St. Lucie, FL.

It seems that the owner of this veterinary practice figured out how to engage local-community clients and prospects online, using the practice’s website in combination with free social networking, email and YouTube plus a modest paid-search advertising campaign (Google Adwords and Facebook ads).

The result: instead of spending $27,000 over 18 months for Yellow Pages and getting lame results, his online strategy only cost $3,600 plus staff time, but his business grew with 250 new clients and $75,000 in additional annual revenue. Can you say “WOW”???

Here are 3 ideas your local pet business can take away from this as you plan your fall and winter pet marketing strategies:

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