Bow WOW! Get ready to build more trust, traffic, and transactions for your veterinary business.
Discover how my Veterinary B2B Authority Engine helps you stand out from the online pack and bring in more buyers.
With this fully integrated system of Certified SEO/AIO strategy and content writing — you’re investing in BEING FOUND and CHOSEN MORE OFTEN.
Imagine a stampede of qualified leads finding your veterinary B2B solutions! It’s possible when you choose a collaborative partner who has:
✔ Veterinary industry expertise (25+ years!)
✔ Animal health literacy
✔ Pet owner awareness
✔ SEO-AIO + digital marketing know-how
✔ Strategic brand messaging experience
✔ Practical content production
✔ A repeatable engine
✔ A true veterinary industry partner
✔ A method for making your team look brilliant 🙂
Very few consultants offer this background, so let’s go!
Book a free consultation to see how, together, we can strengthen your positioning, improve your content, and drive great dane-sized revenue.
My industry experience will be your competitive advantage.
Your mission and stories + these services = huge wins for you
My Veterinary B2B Authority Engine encompasses these services, which can also be provided a la carte.
Site Content Audit (aka Message Makeovers)
Clear, customer-focused sales copy is the #1 factor in turning visitors into buyers. Using my experience and proprietary 21-Point Checklist, I’ll examine your web page messages, competition, and use of SEO keywords to pinpoint message gaps and opportunities. You’ll receive a thorough report with recommendations to dramatically improve web traffic and conversion rates.
Optimized Web Content Writing for Core Sites and Microsites
Next, put me to work crafting story-based, customer-focused content that can set your business apart and deliver results. Page-by-page SEO and AIO (AI tool search optimization) content planning and writing is my specialty, particularly in the pet and veterinary world.
Case Studies (Customer Success Stories) and White Papers (Special Reports)
Hire me to create powerful documents showcasing the benefits of your products or services through real-world success stories (before/after “snapshots” of your happy customers) … as well as white papers that position you as the trusted authority on emerging solutions related to your industry.
Stampede-Driving Pet-Industry Blogs, Emails, and E-newsletters
To maintain a steady stampede of new leads, I’ll help you map out a monthly content plan to add quality case studies/customer success stories, blog posts, articles, and other audience- and search-friendly content. For instance, customer success stories are incredibly powerful for rising above “the big players.” Email marketing is still the #1 top ROI marketing approach, if done well. And e-newsletters keep customers informed, entertained, and loyal. Let’s discuss!
Lead Magnets and Landing Pages for Specific Pet-Business Promotion Campaigns
For your specific promotions throughout the year, you’ll want to make sure your landing pages are converting at the highest level. I can help you bring high revenue returns when your campaign is built around a strong landing page. I can also create the lead magnets, such as…
Video Scripts
With today’s exploding online video opportunities, I’ll help you create concise, powerful video scripts to showcase your products and services on YouTube, your own site, and social media.
Print and Trade Show Materials Coordinated with Online Efforts
In addition to online marketing content, you can also hire me to write effective offline/print and tradeshow materials that support your sales goals.
Copyediting
If you’re looking to turn your good drafts into GREAT, EFFECTIVE copy and content, count on my combined 40+ years of experience as a writer, copyeditor, and proofreader. I invite you to put me to the test. 🙂
Bow wowza! Ready to enjoy more traffic, leads, sales, and retention?