PetCopywriter.com is a division of ContentClear Marketing — founded by me, Pam Foster
“ContentClear’s approach is right on the money.”
— Nick Usborne, Net Words
Hi there — I’m Pam Foster. I’ve been a professional copywriter and marketing/web consultant for over 40 years now (wha???). Yes, I’ve been around the block a few times, helping more than 500 different businesses with copywriting that WORKS. 
Here are just some of my many clients.>>
I launched ContentClear Marketing (B2B and B2C copywriting and consulting) back in 2007, focused on strategic, effective web content. Since then, I’ve helped dozens of different businesses, trade associations, and charities attract more leads and dollars online.
How?
With content that blends two critical factors for online success:
- Clear, persuasive copywriting that’s 100% focused on solving your visitors’ needs and moving them to action, and
- Ethical SEO (search engine optimization) weaving in the most relevant keywords people will use when searching for your solutions.
As Learning Chief at AWAI (American Writers & Artists Institute), 2015-present, I developed the Content-Copy Continuum to showcase many different marketing materials needed throughout the Customer Journey — from initial awareness and lead-gen all the way through to sales and customer retention. Yes, I can write all the materials listed there!
I’ll help you enjoy big results by demonstrating how your products and services uniquely solve your prospects’ greatest needs. With 40+ years of experience, I’ve written just about every kind of marketing material there is… and these are my specialties:
- Site Content Audits and Message Makeovers: While there are many factors affecting search engine rankings — such as inbound links, the age of your site, load time, and more — CONTENT IS STILL KING. I’ll make sure your business or organization enjoys healthy traffic and sales via quality, relevant, and unique solution-oriented messaging. Frustrated with your current site? Let’s discover precisely what’s missing from your site, along with exciting opportunities to improve it. Tell me what’s happening (or not happening) now. Confirm your mission, ideal customer, competition, and what you’re trying to convey. Then I’ll get to work pinpointing message gaps along with exciting opportunities to improve it.
- SEO Web Content focusing on Google EEAT Quality Rater Guidelines: Experience, Expertise, Authoritativeness, and Trustworthiness. I’ll make sure your content reflects your unique story, your “best solution” offers, and your customer success stories; things that AI can’t do for you.
- Case Studies that show real customers enjoying the benefits of your solutions
- White Papers that showcase the innovative ways you help customers solve common problems or that guide prospects with helpful how-to materials
- “Explainer” Video Scripts (and others) that bring your mission to life and bring traffic to your site (because we know how to optimize YouTube video descriptions)
- Helpful Blog Posts and Articles that establish you as the authority in your industry
- Copyediting that turns good drafts into GREAT copy and content by enhancing your message, improving clarity, checking for accuracy and simple errors, and much more,
Many of my clients have gone from “invisible” to page 1 in search engine rankings and report improved conversion rates (leads and sales) because of my work.
For instance, this local accountant website was written following our ethical local SEO approach with lead-gen in mind.
“Pam knows what she’s doing. She helped us optimize our website to attract local clients, and it works! We’re getting inquiries all the time from our website. We also get tons of compliments on how well it presents our practice.” — Peter J. Callnan, CPA, Honeck O’Toole
Everything I write for you follows my 5 main “best-practice” factors of success:
- Clear: Offering helpful, scannable information within a user-friendly structure
- Customer-focused: Speaking to visitors 1-on-1 with solution-oriented messages
- Competitive: Using the most relevant SEO keywords and web page sales copy to differentiate you from your competition
- Conversion-optimized: Guiding visitors with offers and links that generate action
- Consistent: Connecting all pages with a constant brand voice and SEO approach
For instance, when an Arizona B2B ad agency needed to create a cloud sales “micro site” that helps sales reps succeed, they called on me to write a sequence of emails along with this micro site content, with the goal of motivating sales reps to sign on and get trained.
It worked so well; the campaign is still running after three years. And the agency has hired me again and again for unique SEO copywriting and persuasive online copywriting, helping a wide variety of B2B companies with specific campaigns.
ContentClear Marketing Clients
When MrLakefront.net, a Maine real estate company specializing in lakefront property, needed more online visibility for their special niche — they hired me to revise all the content for local SEO strength.
The result? More leads… more listings… and more happy property buyers. Plus — due to their website’s enhanced rankings, Mr. Lakefront was featured in an HGTV House Hunters episode focused on a search for lakefront property in Maine! You can watch the episode on their site (where you see a red video “play” button in the screen shot here).
B2B/Manufacturers/Industrial/Tech/Software Copywriting
Below is a partial list of the clients I’ve been fortunate enough to work with, either directly as an employee or freelance copywriter or web content consultant. See our PetCopywriter.com Clients page for a list of pet and veterinary industry companies/organizations I’ve written for.
- Agrium
- Avnet (FlexPod, Quantum Leap, Riverbed)
- Bath Iron Works (shipyard)
- Chicago Pneumatic
- Composite Resources
- Contel Business Systems
- DeLorme Mapping
- Dingley Press (printer)
- Emery Waterhouse/Trustworthy Hardware
- Enterix (human medicine)
- IDEXX Laboratories
- Ike GPS
- LifeLock Business Solutions
- Moser Contract, a division of Thos. Moser Cabinetmakers
- National Semiconductor/Fairchild (computer chip technologies)
- Northern Data Systems of Maine
- Pine State Trading Co. (distributors to convenience stores)
- Pneumatech
- Portland Glass (windows, garage doors)
- Post Machinery
- Republic Services
- Royal Services
- Sprague Electric
Business Associations Copywriting
- Ad Club of Greater Portland Maine
- American Writers & Artists, Inc.
- Art Directors Club of Maine
- Association of Chilean Salmon Farmers
- City of Auburn Chamber of Commerce
- Greater Portland Convention and Visitors Bureau
- Maine Education Services
- Maine Financial Institutions Insurance Trust
- Maine Lobster Promotion Council
- Maine State Housing Authority
- NAWBO Boston
Consumer Goods, Business Goods, Retail/Ecommerce Copywriting
- Ava Marie Handmade Chocolates
- Baker’s Shoes & Clothing
- Better Life Green Cleaning Products
- Bonney Farms
- Downeast Kitchens
- Emery Waterhouse
- Freaky Bean Coffee Co.
- Gift Shops of America
- Hannaford Bros. Co.
- L. Bean
- Moser Contract (a division of Thos Moser Cabinetmakers)
- Pierre’s of Exchange Street
- Vintage Blades LLC
Education Copywriting
- Curiosityville
- Goddard Schools / Goddard Systems
- Harper College, Chicago
- Hebron Academy, Maine
- Primrose Schools Franchising Co.
- Sylvan Learning Systems
- WPI (Worcester Polytechnic Institute’s) Business School, Part-Time MBA
Financial Organization Copywriting
- Androscoggin Savings Bank
- First Suburban Title Company
- Fleet Bank
- Kennebunk Savings Bank
- Maine Education Services (student loans)
- Maine Savings Bank
- Maine State Housing Authority
- Mechanics Savings Bank
- Peoples Heritage Bank
- Practice Developer Rewards Program (a business unit of IDEXX Laboratories)
Insurance Copywriting
- Blue Cross Blue Shield of Maine
- Blue Cross Blue Shield of Maryland
- Crown Life Insurance
- Council for Disability Insurance
- Medical Mutual Insurance Company of Maine
- UNUM Life Insurance
Media/Advertising-Marketing Agency/Publishing Copywriting
- Burgess Advertising & Associates
- Catama Productions
- Elevation Marketing B2B Agency (many of their national clients)
- Garrand & Co. Advertising
- HatchHaus Design
- Image Works
- KUMA Interactive
- Lombardi Publishing: Doctors Health Press
- Maine Association of Broadcasters
- New Media Marketing Power
- Pinnacle IT
- Port City Life Magazine
- Portland Press Herald
- Springer Publishing
- WCSH Television
- WPOR Radio
Non-Profit Organization Copywriting
- American Cancer Society (New England)
- Art BeCAUSE (Massachusetts)
- Cancer Community Center (Maine)
- Families for Disability Awareness (New England)
- HearMEnow (Maine)
- Maine Arts Commission
- Maine Special Olympics
- Sweetser Children’s Services
- United Way of Androscoggin County, Maine
Service Companies (B2C and B2B) Copywriting
- Agile Executive Search
- All-N-1 Landscape
- Bold Vision Consulting
- Diane York Weddings & Events (now Destination Maine Weddings)
- Deep Change.com Leadership Consulting
- com
- Honeck-O’Toole CPAs
- Hudson Ink Contractor Marketing
- Inter-Facts Insurance Fraud Investigators
- Lightman & McGinnis/LM Veterinary Practice Management Consulting
- Lakefront Maine Real Estate
- Precision Textile Color
- Roxanne Organizes
Utility Copywriting
- Bangor Hydro-Electric Co.
- Downeast Energy Heating Oil Delivery and Services
- National Grid Rhode Island/Power of Action
“Pam is an excellent web content writer. She writes from the inside out – digging in to gain a thorough understanding of her client’s products, services and target audiences, and then translating that into appropriate messaging on the web. Her skills cross over into information architecture, search engine optimization, project management and even graphic design consultation…” — Heather Peters, Project Manager, Image Works