Category: Uncategorized - Page 5

What makes the MyPetED fan page and pets apps popular

January 29, 2024February 22, 2011 by Pam Foster

If you’re trying to determine how to tap into the hearts and minds of pet owners, pet businesses and the media, consider the successful approach that MyPetED has taken.

MyPetED is all about helping pet owners keep their pets healthy and happy at all times.

Everything MyPetED does is focused on that main goal… from their core website www.MyPetED.com to their Facebook Fan Page (4,097 fans in just 6 weeks) to last Friday’s launch of their pet apps for the iPad, iPhone and iPod Touch.

Their message is clear and consistent across all channels: MyPetED helps you support your pet’s well-being 24/7 with access to important pet and vet info… online and on the go.

A clear, beneficial, consistent and audience-focused message is a major key to audience engagement and lasting success, whether you’re marketing to pet owners, pet businesses, pet-product manufacturers or veterinary practices.

An important message about marketing pet products

January 29, 2024February 21, 2011 by Pam Foster

New numbers from the February 2011 issue of DELIVER magazine, published by the U.S. Postal Service, point to a very healthy pet economy. Here are just a few indicators of a strong pet industry (printed by the USPS from various sources):

Millions of families have pets: 62% of American households own a pet! (Wow)
Millions of pet owners have the income to spend on pet products: 30% of pet supply-buying households have an income of $100K+, and another 20% have incomes between $50K and $74K.
Consider the ramifications of this in pet-food purchases alone: $10,377 is spent on dog and cat food during a pet’s lifetime (U.S.). Canada is next at $8,038.

So how can you get more of that market share for your pet business? How can you stand out in the cluttered marketplace and attract more customers?

There’s no single, simple answer to these questions. But it’s clear that all pet businesses have an exciting opportunity to grow in this healthy climate.

Today I offer this suggestion to help you stand back and take a fresh look at your pet business messages:

Attract more pet business customers with “bright side” web content.

January 29, 2024January 27, 2011 by Pam Foster

Human nature has not changed in 90 years. Pet owners still want to make their pets happy and enjoy their companionship. Pet business owners want to run successful, profitable businesses that delight pet owners, right? Make sure your web content helps them envision those positive benefits.

Successful pet website content is much more than writing text.

January 29, 2024January 14, 2011 by Pam Foster

For web pages to work their magic in marketing to pet owners, veterinarians or pet businesses, the content writer must consider at least 2 dozen different elements (maybe even 3 dozen) in a strategic and thorough manner.

To convert your pet website visitors into customers, do this.

January 29, 2024January 7, 2011 by Pam Foster

Focus your pet business web content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. If you follow this advice, you’ll write web content that’s conversational, natural and personally inviting. This will help you grow your online pet business, one individual at a time. Let me show you what I mean.

For pet internet marketing success, write content for 1.

January 29, 2024January 7, 2011 by Pam Foster

For pet internet marketing success, focus your content on 1 individual at a time. Speak to that person as if he or she is the only one looking at your website. Here’s an example…

The best pet marketing strategies start with the fundamentals

January 29, 2024December 9, 2010 by Pam Foster

Is it true that we must always be very brief on a pet web site because people won’t read lots of content? See what marketing legend Claude Hopkins has to say about this common misconception that I hear a lot in the web content world. Also see how I answer the question, “How much content is too much for a pet business website?”

Marketing your pet business with content in 2011

January 29, 2024December 2, 2010 by Pam Foster

Today I’m featuring an important article from eMarketer Digital Intelligence. It’s only “open” to non-subscribers for a short time at this link: http://www.emarketer.com/Article.aspx?R=1008070. That’s why I’m passing it along in my blog. I especially like the questions because they reflect my content-writing focus: how can your pet business use content to solve your prospect’s needs in a unique and engaging way? 🙂

The real value of your pet website visitors

January 29, 2024November 14, 2010 by Pam Foster

I recently came across a powerful explanation of what each visitor to your pet website can bring to your business in VALUE… whether you’re marketing to pet owners or pet businesses.

With permission from the website www.HudsonInk.com (a contractor marketing company), I’m happy to provide this explanation that’s quite relevant to pet business marketers as well: “Putting a Dollar Value on a Browser In Your Site”

SEO Copywriting Defined for Pet Businesses… and How to Find the Best Resource

January 29, 2024October 17, 2010 by Pam Foster

What is SEO Copywriting? Technically, Search Engine Optimization (SEO) Copywriting is the art of using keywords to write content that helps web pages achieve top rankings in organic search engine results (unpaid search that doesn’t involve advertising). However, according to Wikipedia and other industry sources, “The foremost goal of SEO copywriting is to produce succinct, … Read more