Let’s face it. There’s a crazy AI-generated content frenzy going on right now, and Google’s latest algorithms are pretty hard for marketers to keep up with. An SEO colleague said to me the other day: “Google is a mess right now, and writers/site owners are stuck in the crossfire.” OY! Hard to keep up or know what … Read more
Here’s recent research that may shock you. Out of all the different marketing channels available to you today, including YouTube, TikTok, Facebook, Instagram, Pinterest, search ads, email, and more… Half of your potential customers will likely learn about your new products from your COMPANY WEBSITE. You may be thinking, no way! Websites aren’t that important … Read more
Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether … Read more
Unless your pet or veterinary business brand is a household name — such as Bissell, IAMS, Virbacx, or Wahl — your website needs to do heavy lifting to bring you more leads and sales. Sure, you can get attention and bring in buyers via your social media posts, blog posts, ads, YouTube videos, trade show materials, … Read more
To wrap up the ‘easy SEO for veterinary practices’ series, today I’m going to give you a really easy, valuable way to integrate keywords onto your veterinary practice website. Why is this important? As a reminder, SEO (search engine optimization) makes it easier for potential clients to find you when they search online. … Read more
Last month, I told you about one of my favorite tools to find keywords for your veterinary practice website: Google’s Autocomplete function. It’s completely free, easy to use (it takes about 5 seconds), and it can provide very valuable information for improving your practice’s searchability online. If you’re just starting, you might enjoy reading … Read more
How much did you learn about marketing in veterinary school? What about creating a website — one that’s optimized for SEO? If you’re like me, this probably wasn’t a hot topic in school. There may have been a standard business class, but after that, much of what we learned about business and marketing was left … Read more
It’s that time of year again! Well actually, this year it came earlier than usual — AWAI held their annual Bootcamp and Job Fair in May rather than October. If you’re not familiar, AWAI stands for American Writers and Artists, Inc. They’re the industry’s standard for training direct-response copywriters, and they’re the ones from whom … Read more
Your pet industry case studies will, of course, stick to the facts… but, the manner in which you tell those facts could mean the difference between something that’s blah and boring versus something that inspires and gets results… Looking for the “theme” or “takeaway” from any story can be great fun — and more importantly, … Read more
In the previous two posts of this series, you learned some strategies for creating effective case studies for your pet or veterinary business… You learned to show rather than tell, and to add curiosity… So, how do you put it all together? On the surface, this might seem like the easy part… but, there are … Read more