Recently I read an interview with web analytics expert Ryan Eisenberg, and he said something that struck me like a thunderbolt: A common mistake people make is they “stop optimizing their websites.” He said, “Site optimization is not a finite thing. You can always find ways to tweak your sites if you listen to what … Read more
Sometimes when you’re looking for something online, you have a wish in the back of your mind, right? For example, about a month ago when I was planning a trip across the country with my dog, I searched online with this wish in my head: “I hope I can find an airline-approved dog carrier that’s … Read more
One of my pet-industry colleagues suggested that I write about this common problem with websites: misguided hyperlinks. A misguided hyperlink is either a broken link because it takes your site visitor to an error page, or it’s a useless link because it lands on a page that makes no sense to your prospect. Everyone’s … Read more