Two simple keyword tips for pet web content success

January 29, 2024May 6, 2013 by Pam Foster

Dog hot spot Google Instant image for PetCopywriter blog post about marketing to pet owners

Two simple keyword tips for pet web content success If you’re taking the time to write helpful web content and a blog in the hopes of attracting more customers to your pet business website, it pays to know exactly which phrases pet owners are using in Google and other search engines. For instance, if you … Read more

Is your local pet business website missing this critical content?

January 29, 2024April 15, 2013 by Pam Foster

Dog walker Kingston RI local pet business web content

Is your local pet business website missing this critical content?

If the mission of your website and/or Facebook efforts is to bring more customers to your local pet business, you may want to give yourself a reality check on the LOCAL aspect of your content.

After all, people in your community use LOCAL phrases to look online for the products and services you offer. They type into Google, Bing and other search engines: “[your town] pet supplies,” “pet groomers in [your town],” or “veterinary care in [your town].” Since search engines need to SEE the location information in your website text and other online marketing content (your blog, social media and YouTube videos), these basic phrases need to be included on every page if possible.

Seems like a no brainer, right?

Well, sadly, MOST local pet businesses forget to put their location in their web content. I recently audited nearly 100 different local pet business sites and found that many of them were missing their location or the area they serve. Plus I get calls from small local businesses, asking why they aren’t showing up in search engine results. I take one look at their sites and I can’t find their location… or it’s buried on only a single page of the site. I have to ask, “Where are you?”

If I have to ask this question to a local business, that’s a serious problem because Google won’t list that business in local search results. Luckily, it’s easy to fix. Here’s how in 5 easy steps.

Get More Customers to Stroll Over to Your Pet Website

January 29, 2024January 14, 2013 by Pam Foster

Dog strollers — they’re everywhere. The airport, the mall, the coffee shop. A neighbor pet owner explained why. “My little dog can’t keep up with me on my long walks. When he gets tired, I plop him in the stroller and keep going.” Aha — I get it!

Here’s why this matters to you.

Does your pet web content speak to your target audience in a way that shows, you “get” it?

By echoing the thoughts of your reader in your content, your website will:

Pop up on the Google results page
Guide prospects to your site
Delight new visitors so they buy from you!

Here’s how it works.

Pet Marketing Success Begins and Ends Above the Fold

January 29, 2024April 25, 2012 by Pam Foster

PetAmberAlert Website Impression Above the Fold

Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t … Read more

The Ear Hug Approach to Pet Website Content

January 29, 2024March 14, 2012 by Pam Foster

PetCopywriter.com Blog about Pet Website

OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a … Read more

3 Blog Topic Ideas for Marketing Your Pet Business

January 29, 2024March 5, 2012 by Pam Foster

By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines.

But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog topic ideas to use for marketing your pet business or veterinary practice.

As you consider using these topics, have fun working them into a relevant angle for the pet services or products you provide. I have a few suggestions to help you tie these ideas to your unique offering.

Pet Internet Marketing: It’s a Dog Eat Blog world

January 29, 2024February 22, 2012 by Pam Foster

A few blog posts ago, I talked about the incredible power and value of using a blog to market your pet business website. It really is true that blogs can move your web pages up in search results while also positioning you as a helpful guide in your business category.

That’s why I call it a “Dog Eat Blog” world. The pet businesses and veterinary practices that blog get more attention online (if they follow a few simple guidelines). And those who don’t… well… sell themselves short.

But don’t take my word for it.

Here are three strong reasons to look at blogging as a fantastic strategy for your pet business.

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

January 29, 2024February 20, 2012 by Pam Foster

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens.

The Golden Retriever Blogging Approach for Pet Business Marketing

January 29, 2024February 15, 2012 by Pam Foster

Golden Retrievers are big, lovable creatures. They greet you with utter joy and share their warmth, plus they’re eager to please. They’ll fiercely loyal, no matter what. And they’ll fetch just about anything for you. What’s not to love, right?

But what do Golden Retrievers have to do with successful blogging for your pet business? Everything.

Golden Retriever Blogging for Pet Business Marketing — Mimosa the Golden Retriever pup. Thanks to Lee Schwarz for this lovely photo.

The unwritten credo of Golden Retrievers is this: I love everybody and I live to please.

The best business blogs have a similar credo: I care about my customers, and I’m focused on pleasing them by solving their needs.

If your pet business or veterinary practice blog follows that credo, you’ll improve your search engine results, attract more prospects and build a loyal following. Ultimately, this will help you grow your business.

Here’s how to think of this in a Golden Retriever way: Your blog posts will work very well if you…

Quality Content Defined for Pet Internet Marketing

January 29, 2024February 13, 2012 by Pam Foster

With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.

Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?

Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.

Today I read this new definition of quality, and it helps clarify things for us further, to a point.

According to Google, “High quality content is content you can send to your child to learn something.”

Hmmm.

Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry.

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