Category: pet marketing - Page 2

Pet Marketing Success Begins and Ends Above the Fold

January 29, 2024April 25, 2012 by Pam Foster

PetAmberAlert Website Impression Above the Fold

Quick — what’s the first thing your website visitors see when they arrive at your site? This is a very important question; more important than you’d ever imagine. That’s because your pet website’s first impression is EVERYTHING. If people don’t like what they see on that very first screen of your site, they probably won’t … Read more

The Ear Hug Approach to Pet Website Content

January 29, 2024March 14, 2012 by Pam Foster

PetCopywriter.com Blog about Pet Website

OK, there’s really no such thing as an ear hug. Or is there…? This photo provides clear evidence that ear hugs exist. Isn’t it sweet? To me, it’s the ultimate image of a warm and loving bond between two best buds. So why should you care about ear hugs? Well, as the owner of a … Read more

3 Blog Topic Ideas for Marketing Your Pet Business

January 29, 2024March 5, 2012 by Pam Foster

By now you may know that a pet business blog can be a very powerful way to add fresh content to your website and bring more customers to you via the search engines.

But “Blogger’s Block” (What do I write about this week?) is very common. Therefore I’m happy to provide you with some blog topic ideas to use for marketing your pet business or veterinary practice.

As you consider using these topics, have fun working them into a relevant angle for the pet services or products you provide. I have a few suggestions to help you tie these ideas to your unique offering.

Simple Blog Guidelines for Pet Business or Veterinary Practice Marketing

January 29, 2024February 20, 2012 by Pam Foster

If you’re using a blog to market your pet business or veterinary practice, you’ll be happy to know there’s an easy formula for great results, which means better search engine rankings, more traffic and more sales.

Using the following formula last fall, I started blogging tips for a pet-business services company, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for only 6 posts.

Would you like to generate results like this for your pet business or veterinary practice marketing?

Try these “best practices” guidelines and see what happens.

Must Love Blogs for marketing your pet business

January 29, 2024February 4, 2012 by Pam Foster

If you’re frustrated with your pet business website and you’re thinking, “What can I do to bring in more traffic and sales?” — consider the blog.

In spite of the explosive social networking platforms such as Facebook, LinkedIn, YouTube and others, blogs are still extremely helpful for attracting customers via the search engines.

Here’s proof. A client I now work with was unhappy with his search engine rankings for certain important phrases related to his services for pet professionals. Simply put, he was upset that, “My ideal prospects aren’t finding my website.”

So we started blogging tips about his pet-business services, and just after 6 blog posts — voila! The blog appeared on page one, second spot in Google results. Not bad for just 6 posts.

Is this a fluke? No way! I’m getting the same results for THIS blog, and many of the blog experts I follow are enjoying similar results or better.

Consider these 3 reasons why blogging is a fantastic strategy, whether you’re marketing to pet owners or other pet businesses:

Read more

Brandi is helping me introduce 12 blog topics for marketing your pet business in 2012

January 29, 2024December 21, 2011 by Pam Foster

Greetings and Happy Holidays!

Happy Holidays from PetCopywriter.com — Happy Holidays! This photo of Brandi, in her lovely holiday sweater, is from my friend and fellow copywriting colleague Sean McCool. (Thanks for the photo, Sean!)

This is my last blog post for 2011 because I’ll be traveling cross-country with my faithful companion Louie (the Westie pup) the week between Christmas and New Year’s. We’re spending the winter in the warm and sunny southeast.

I hope you’re doing something fun this winter, too, such as growing your business by leaps and bounds!

I’d like to wrap up the year with 12 ideas to get you blogging in early 2012. Perhaps these ideas will spark a series of blog posts that captivate your audience and even motivate them to share your blog with their friends and colleagues.

Ready? Here are 12 blog topics and categories to help with marketing your pet business in 2012:

1. Provide How-To Tips

People are always searching the Web for tips on pet care. Offer a whole series of how-to- tips related to the solutions you offer, whether you’re marketing pet products or services. For example, if you sell reflective dog collars and leashes (one of my favorite examples), you could offer how-to tips on dog-walking safety at night.

Original content ideas for marketing to pet owners

January 29, 2024October 20, 2011 by Pam Foster

Today I was on a conference call with Heather Lloyd Martin, SEO Copywriting pioneer, mentor and friend of mine. She was talking about some of the things that are critical to web success today and I immediately thought of how these tips can be applied to your pet marketing strategies or pet SEO success (of … Read more

How to optimize your pet website photos for visitors and SEO

January 29, 2024October 7, 2011 by Pam Foster

Last spring, I was driving my dog to doggie day care and came upon this hilarious scene in a neighbor’s driveway. I had to pull over and snap a quick photo from my phone.

Turkey lessons about optimizing your pet website for SEO, visitors — Turkey lessons about optimizing your pet website images

Everyone I’ve shown this to gets a big kick out of it, so I thought I’d share it with you.

What do these turkeys have in common with your pet business or veterinary practice website?

And what lessons can be learned from this photo when it comes to optimizing the images on your site?

I see 2 key take-aways for you.

1. Try to use distinct images for marketing your pet products or services.

This quartet of Tom turkeys are strutting their stuff in full regalia to attract the lone female who happens to be strolling by. Sadly, it’s hard to tell them apart, except the one on the right has some torn tail issues.

So how does the female know which one is her soul mate, or if any of them belong by her side? Hmmm. I wish I knew how that works. All I know is, it leads to an important point.

How do your pet business prospects find your site?

January 29, 2024August 3, 2011 by Pam Foster

Are people looking for your dog bowls… or do they call them dog dishes?

Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?

And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)

When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.

This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.

Get seasonal with your pet business marketing

January 29, 2024June 16, 2011 by Pam Foster

Ah, summer. Hot sunny days. Warm balmy nights. Fun for everyone, including pet business owners and marketers.

Why?

Because pet owners have seasonal needs that you can solve! Summer brings a mix of joyful outdoor activities with their pets… and also some dangers. For example, seasonal allergies, vacation travel and hot outdoor settings can be tricky for pets.

This means it’s an ideal time for you to market your business with a seasonal slant that meets your customers’ needs.

Let’s look at some examples of seasonal pet business marketing ideas.