Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our … Read more
In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing … Read more
This week Google announced a major crackdown on junky “content farms” — those sites filled with poorly-written articles jammed with search engine keywords… offering nothing to real people looking for real solutions online. Website Magazine reported on this important event, and gave this advice to website owners and marketers: “Hire a good writer. This public … Read more