How much should you pay for a good copywriter for your pet or veterinary business?

April 27, 2019 by Dr. Tammy Powell

A beagle and French bulldog in business suits at a desk

Okay, I know you were looking for a specific number here… Let me apologize in advance for giving you a very honest, but perhaps slightly frustrating, answer, which is: It depends. Because the truth is, there is no one-size-fits-all answer. The good news, though, is that I have a list for you below — one … Read more

Tidy up your pet or veterinary website, to make it more effective

March 21, 2019March 21, 2019 by Dr. Tammy Powell

Cat sitting in the middle of a mess of crumpled papers

Maybe you’ve caught on to the new tidying craze brought on by Marie Kondo, a Japanese consultant on decluttering and organization… and her hit show on Netflix. I bought her book a few years ago, and I loved it! And while I never fully worked my way through the entire method… I found that even … Read more

Don’t Scare Your Audience Away From Your Pet Business Website

December 2, 2018November 1, 2018 by Dr. Tammy Powell

3 dogs dressed as ghosts for Halloween, with a jack-o-lantern and falling leaves

Today I’m going to take quick a detour from the Stellar Pet Industry Marketing Case Studies series, and instead tell you a story about presenting the WRONG type of content to your audience… When I was five years old, I went to one of my first slumber parties. It was at the house of our … Read more

Top 5 Takeaways from AWAI’s Bootcamp for Your Veterinary Business

December 2, 2018October 28, 2018 by Dr. Tammy Powell

This is my second time attending the annual conference from American Writers and Artists, Inc. Each year, in addition to meeting wonderful people and enjoying beautiful Delray Beach, I’m amazed at how much information is packed into just a few short days. This year, I was honored to speak on a niche panel, where I … Read more

Stellar Pet Industry Marketing Case Studies, Part 1: Show, Don’t Tell

December 2, 2018October 16, 2018 by Dr. Tammy Powell

Someone sitting at a desk with a laptop, coffee, and open book, typing a case study.

In fiction writing, which is one of my favorite hobbies, there are a few basic tenets that authors are expected to follow – a few rules that hold true regardless of the genre in which you are writing. One of those rules is “show, don’t tell.” This rule is also beneficial for the writing … Read more

Is Veterinary Telemedicine the Way of the Future?

February 26, 2018 by Dr. Tammy Powell

Let’s start by defining ‘Telemedicine’… It means “the remote diagnosis and treatment of patients by means of telecommunications technology.” That’s a pretty broad definition – and could include anything from telephone consults on a specific health problem… to photos or video chats between a client and their doctor (including visual documentation of the ailment)… to … Read more

Does Your Copy Speak to Your Pet Industry Audience?

December 2, 2018January 5, 2018 by Dr. Tammy Powell

The written word is still one of the most effective ways to reach customers. However, there is a lot of material out there, both online and offline. In the pet and veterinary industries, your audience is bombarded with ads, articles, and emails every day. It’s a real challenge to not only capture attention, but maintain … Read more

Marketing to pet owners with “how-to” articles made easy

January 29, 2024May 20, 2014 by Pam Foster

Marketing to pet owners with “how-to” articles made easy

By David Tomen for PetCopywriter.com

The pet-owner focused web content for Dr. Buzby's ToeGrips includes this How-To article on dog nail care. It includes helpful text, a photo and a video. — The pet-owner focused web content for Dr. Buzby’s ToeGrips includes this How-To article on dog nail care. It includes text, a photo and a video.

Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.

Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.

Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.

Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.

If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.

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5 Ways to Make the Most of Your Pet Business Facebook Page

January 29, 2024March 25, 2014 by Pam Foster

Photo: success in marketing to pet owners

5 Ways to Make the Most of Your Pet Business Facebook Page

By Jen Phillips April for PetCopywriter.com

There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to pet owners, Facebook plays a key role in your marketing efforts.

Here’s why.

Facebook by the numbers:

Over a billion users (yes, that’s a B)
According to the Pew Research Center, 64% of adult users log into Facebook daily
Business Insider.com says 73% of the users have a household income of $75,000 +

What does this mean to you as a pet business? It means your potential customers are using Facebook.

However, if you’re like a lot of pet businesses, you’re not sure how to best use it to grow your business. After all, it’s not as simple as getting a storefront on the busiest street corner in town to maximize your foot traffic (and sales).

How do you get noticed and increase your customer base on the popular social media network? It starts with a plan.

Quality Content Defined for Pet Internet Marketing

January 29, 2024February 13, 2012 by Pam Foster

With the mission of helping you keep up with the challenging world of search engine optimization (SEO) and how pet web content works best today, I try to follow the latest guidelines, trends and events that make a big difference in search results.

Finding quality websites for searchers has always been the goal of Google and other search engines. But just what does “quality” mean?

Last year, several strides were taken to clamp down on “thin” pages that offered very little information, keyword-stuffed articles that offered nothing of value, and duplicate content you can find on dozens if not hundreds of websites. So one definition of quality has been “original, useful and highly relevant content,” which I talk about a lot.

Today I read this new definition of quality, and it helps clarify things for us further, to a point.

According to Google, “High quality content is content you can send to your child to learn something.”

Hmmm.

Here’s how I interpret that for pet-industry marketers, whether you’re marketing pet products, pet services, veterinary care, pet business consulting or anything else related to this industry.

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