Author: Pam Foster - Page 4 - PetCopywriter.com

Content Marketing Will Be A Huge Pet Industry Trend for 2013

January 29, 2024December 18, 2012 by Pam Foster

It looks like 2013 will be a pivotal year in which content marketing is a “must” strategy for pet and veterinary companies, whether you’re marketing pet products or your business is a pet or veterinary industry supplier.

According to B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,* which surveyed more than 1,400 North American business-to-business service and supply companies of various sizes and industries, marketers are counting on content marketing to help them achieve their major business goals.

They’re recognizing that a competitive marketing strategy must include a steady stream of highly useful content to boost brand awareness, customer acquisitions, lead generation, customer retention, loyalty, competitive positioning and more… while also increasing website traffic.

To illustrate this point, here are just a few statistics from the report:

Does Your Pet Website Pass This First Impression Test?

January 29, 2024October 18, 2012 by Pam Foster

If you’re wondering why your pet or veterinary website isn’t bringing in the volume of sales or leads you expect… it may be due to your site’s “First Impression.” Let me explain. I’m always following web industry experts who measure different aspects of what works with search engines and site visitors… and recently I came … Read more

Storytelling is a Brilliant Strategy for Pet Product Sales

January 29, 2024October 2, 2012 by Pam Foster

Storytelling is a Marketing Strategy of Dr. Buzby's ToeGrips

This is my first post in a series featuring pet businesses I admire. I’m very happy to showcase them as shining examples you can learn from, because they serve as excellent models of pet marketing strategies that work. The first featured business is Dr. Buzby’s ToeGrips, a unique, powerful and yet very simple solution to the … Read more

The Wordle Test for Pet Web Content That Works

January 29, 2024September 26, 2012 by Pam Foster

Petcopywriter.com uses Wordle to help with web content that works

Recently a colleague made me aware of a really fun little online tool called Wordle. The Wordle website describes itself as “generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.”

Now, what makes Wordle an excellent tool for your pet website content (especially blogs) — is you can see if your content is using words that focus on what your customers need, or if the words are all about you.

Too many websites talk about how great they are or how fantastic their products are. Ideally, your pet website content should always be about the solutions your prospects or customers are seeking.

And don’t forget to include those keywords that match what people are using in Google and other search engines to find you.

Here’s how Wordle can help you determine how you’re doing along those lines.

Why It Pays to Consider Professional Pet Blog Writers

January 29, 2024August 20, 2012 by Pam Foster

Have you ever said this to yourself? “I don’t have time to keep my pet blog current…” or “I don’t know what to write about on my veterinary practice blog…” or “My blog doesn’t get any traffic or responses; it doesn’t lead to new business for me.” If you’ve had any of these concerns about … Read more

Add Videos to Your Pet Website for Show and Sell Success

January 29, 2024July 18, 2012 by Pam Foster

A couple of months ago, I read an excellent article by Tech Crunch called “The Rise of the Video Explainer.” It talks about the power of using video to provide your prospects and customers with how-to tips, product demonstrations, free tours and more. Not only is video super powerful in telling your story in ways that … Read more

Your pet website first impression matters more than ever

January 29, 2024July 11, 2012 by Pam Foster

Photo for puppies blog post PetCopywriter.com

More than two years ago, I wrote a series of blog posts about the importance of having a clear, optimized website to attract more business, whether you’re marketing pet products, veterinary services or supplies for pet businesses. A lot has happened on the web since then, but the web-success fundamentals have not changed. In fact, … Read more

Make the most of your pet marketing alliances for SEO links

January 29, 2024June 19, 2012 by Pam Foster

Louie and Bentley, getting along nicely - a pet-business strategy for SEO quality links

If you’re in charge of marketing your pet business or veterinary practice, I encourage you to think about adding a link strategy to your online marketing toolbox if you haven’t already done so. The reason is, inbound links from other websites — especially high-quality websites with lots of healthy, relevant traffic — are a major … Read more

BlogPaws Conferences Are a Must for Pet Business Bloggers

January 29, 2024June 11, 2012 by Pam Foster

Today I’d like to talk about the pet-business community. I’m so excited to be part of this enthusiastic group of people who care so much about happy pets, informed pet parents, and products and services that meet pet needs in a wonderful way. As a fellow pet professional, are you networking with others in the pet … Read more

Optimize Your Pet Business PR the Simple Way

January 29, 2024June 6, 2012 by Pam Foster

Last week, as part of a Public Relations (PR) strategy to announce the new book I co-authored, Wildly Profitable Marketing for the Pet Industry, I submitted a pet-business press release to a few distribution services. It worked out very well, with Google picking it up right away. Plus we received some exciting comments from people in the … Read more