Pet internet marketing strategy: place important web content above the fold

Gotta love Jakob Nielsen, the king of website usability and owner of the world-famous Nielsen Norman Group. He recently posted a highly informative and useful article about web content, scrolling pages, visitor attention, and the importance of having critical content “above the fold” (the first screen people see when landing on a web page). Before … Read more

Page titles matter to search engines when marketing pet products online

Here’s how to make the most of them. Here’s my big AHA! of the day: Web page titles can be critical regarding how you look to prospects in search engine results. What’s that you say? Page titles? You’re not alone if you’ve never noticed the page titles WAY up at the top of your browser … Read more

For the best results with your pet-industry website, put your keywords where your content is

Remember the phrase, “Put your money where your mouth is?” This adage is 100% applicable to pet internet marketing and having web content that works to 1) drive traffic to your site and 2) connect with buying customers. Here’s why. Keywords equal money in today’s cluttered online marketplace. And your web content represents the messages … Read more

Make sure your pet-industry site’s graphics support your content

“What a beautiful website! I couldn’t find what I needed, but it sure is a pretty site.” That kind of a compliment is death to an online business. Here’s why. If your site is gorgeous — a work of art — but the graphics dominate the content, visitors will be less likely to find the … Read more

Make sure your pet-industry website offers VALUE

To generate more sales or leads on your website, make sure your content offers VALUE to your visitors. There seems to be some confusion in the web world regarding the role of content and web conversions. I’ve heard some opinions that “lots of keyword-rich content attracts buying visitors” or “as long as people are finding … Read more

Pet-industry websites cannot live on clear content alone

Here’s a quick list of the 5 to 8 essentials every site needs for maximum performance, whether you’re marketing to pet owners, pet manufacturers or veterinary practices. As an avid follower of what works online, I recently attended a free SEO presentation by a well-established search-engine optimization firm. One of their comments that struck me … Read more

Update your pet web content frequently to stay competitive and profitable

Recently I read an interview with web analytics expert Ryan Eisenberg, and he said something that struck me like a thunderbolt: A common mistake people make is they “stop optimizing their websites.” He said, “Site optimization is not a finite thing. You can always find ways to tweak your sites if you listen to what … Read more

Grant your prospect’s wishes on your pet website and reap the rewards

Sometimes when you’re looking for something online, you have a wish in the back of your mind, right? For example, about a month ago when I was planning a trip across the country with my dog, I searched online with this wish in my head: “I hope I can find an airline-approved dog carrier that’s … Read more

Periodically test all the hyperlinks on your pet web pages

  One of my pet-industry colleagues suggested that I write about this common problem with websites: misguided hyperlinks. A misguided hyperlink is either a broken link because it takes your site visitor to an error page, or it’s a useless link because it lands on a page that makes no sense to your prospect. Everyone’s … Read more

Test your pet website content to improve its performance

Every day, I run into marketers who believe their website work is “done” once they launch a new or updated page. They’re so busy, it’s easier for them to cross “update website” off their list and move on to another task. But leaving a website alone can be costly. Why’s that? Because how will you … Read more