Pet and Veterinary Marketing in AI and Google Nuttiness

June 5, 2024June 2, 2024 by Pam Foster

Let’s face it. There’s a crazy AI-generated content frenzy going on right now, and Google’s latest algorithms are pretty hard for marketers to keep up with. An SEO colleague said to me the other day: “Google is a mess right now, and writers/site owners are stuck in the crossfire.” OY! Hard to keep up or know what … Read more

A Surprising Fact About Your Pet Business Website

June 5, 2024April 24, 2024 by Pam Foster

Pet owners look at product websites for information

Here’s recent research that may shock you. Out of all the different marketing channels available to you today, including YouTube, TikTok, Facebook, Instagram, Pinterest, search ads, email, and more… Half of your potential customers will likely learn about your new products from your COMPANY WEBSITE. You may be thinking, no way! Websites aren’t that important … Read more

NEWS: Pam Foster Relaunches PetCopywriter.com with Expanded Content Services

March 4, 2024March 3, 2024 by Pam Foster

Expanded Services Include Strategic Content ad SEO Copywriting for Pet and Veterinary Businesses Portland, ME, March 4, 2024: Experienced pet industry writer Pam Foster, with 25+ years of client success, has relaunched PetCopywriter.com. Her expanded services include strategic B2C and B2B content marketing consulting and SEO Copywriting for companies in the pet/veterinary industry … whether … Read more

Increase Sales by Grooming Your Pet Business Web Content

March 2, 2024March 2, 2024 by Pam Foster

Follow these dog grooming tips to groom your pet website content.

Unless your pet or veterinary business brand is a household name — such as Bissell, IAMS, Virbacx, or Wahl — your website needs to do heavy lifting to bring you more leads and sales. Sure, you can get attention and bring in buyers via your social media posts, blog posts, ads, YouTube videos, trade show materials, … Read more

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website

November 7, 2017 by Pam Foster

Smarter SEO Can Increase Traffic for Your Pet or Veterinary Website Just as the latest generation of pet products includes “smart technology” that understands what’s happening with the health of a pet — You can take a smart approach to your pet or veterinary website SEO (search engine optimization) by understanding what’s happening with your … Read more

PetCopywriter Among 36 Voices in Lead Generation Advice Article

February 1, 2018March 14, 2017 by Pam Foster

PetCopywriter photo: PetCopywriter.com was included in the post, "36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation"

Recently, fellow copywriter Paul Parry compiled dozens of tips on lead generation, and reached out to include Pam Foster of PetCopywriter.com in his collection of voices on this subject. His blog post, titled “36 World-Class Copywriters & Marketers Reveal Their 3 Top Tips for Lead Generation” is a terrific source of tips and ideas to … Read more

PetCopywriter included in AWAI copywriting sample book

January 29, 2024February 23, 2017 by Pam Foster

AWAI (American Writers & Artists, Inc.), the world’s top publisher of copywriter training programs, has released an ebook of successful copywriting samples from the past 5 years, and Pam Foster’s veterinary copywriting work for the NAVC (North American Veterinary Community) is included — woo hoo! The ebook, “30 Top-Performing Copywriting Samples to Study and Steal,” includes sales … Read more

New Local Search Data for Veterinary Practice Websites

January 29, 2024November 15, 2015 by Pam Foster

This LSA Insider Local Search Infographic lists "veterinarians" as #35 out of the top 142 categories — This LSA Insider Local Search Infographic lists “veterinarians” as #35 out of the top 142 categories

New Local Search Data for Veterinary Practice Websites

I came across an interesting local search infographic a short while ago with data that’s important if you’re in charge of marketing a local veterinary practice, and you’re competing against other local options.

You see, local search is a huge deal when it comes to attracting new business for your local veterinary practice. This LSA Insider (Local Search Association) infographic showed that “veterinarians” is among the top 142 categories consumers searched for in just one week. Veterinarians are listed as #35 on the list.

When you dig deeper, you’ll see the dominance of search engines as the tool consumers use for finding local veterinary practices, far above any other method. Here’s the breakdown:

The Value of a Creative Brief for Pet and Veterinary Web Marketing

January 29, 2024November 9, 2015 by Pam Foster

The Value of a Creative Brief for Pet and Veterinary Web Marketing I was recently interviewed by Ed Gandia of B2BLauncher.com… and we talked about the many reasons copywriters should use a Creative Brief with their clients. But the reasons also benefit you if you’re marketing pet or veterinary products and services online. For instance, … Read more

Mini Ways to Get Big Wins on Your Pet or Vet Website

January 29, 2024June 13, 2015 by Pam Foster

PetCopywriter image: Mini USPs can be a powerful secret to big wins on your pet or veterinary website

Mini Ways to Get Big Wins on Your Pet or Vet Website

I recently wrote a guest blog post for SEOCopywriting.com, and it’s all about the many benefits of creating a “mini USP” for each product or service you offer.

My post explains that in marketing, the USP (Unique Selling Proposition) is a well-known acronym for explaining why your products, services and business uniquely offer the best solutions for your customers. I like to call it a “Unique Solution Proposition.” And, you not only need a USP for your company, but also for each solution you offer.

Your USPs are important because you need to find a way to stand out from the clutter. You’ll want to articulate them on your website, blog and other materials.

Let’s look at some easy and specific ways to use this mini USP approach for big wins on your pet or veterinary website.