What the .vet domain could mean to your veterinary website

Now that the .vet domain is available, you may be wondering if you should you jump on board and register your pet or veterinary business website as a .vet version.

Should you register your veterinary business website with the new .vet domain?

You may be asking yourself, “Should I buy the .vet domain to help with our SEO/search results or website traffic?”

I was wondering the same thing and I had a conversation with a few of my fellow online marketing professionals. Here’s the upshot of what we discussed.

Mike Linville, owner of Black Dog Studios, a “Responsible Design” web site developer and online marketer in the veterinary industry, said, “After the Google Panda update a few years ago — the search algorithm changed to put less emphasis on domain names (because any spammer could buy domains with $7). Instead, there’s more emphasis on quality content. So in terms of buying the .vet domain name – I don’t think you would see an SEO benefit. But, if you wanted it for branding sake … then I would definitely say yes.”