7 Reasons Why Your Pet Website Should Include Video
By Chris Butler for PetCopywriter.com
If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth?
Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal.
According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words, which is about three times the length of Tolstoy’s War and Peace. That equates to about 3,600 typical web pages!
I don’t know about you, but writing that many pages for one website, even if it’s about my precious four-legged friends, would be a bit much. Besides, what are the chances of anyone reading the whole thing?
Just look at the abundance of pet videos that circulate the Internet on a daily basis. People love watching videos with cute animals in them. And if you use the videos to demonstrate something useful about a pet, or pet product, you’ve really set yourself apart.
Hi, I’m Chris Butler — guest blogging for Petcopywriter.com — and I want to show you the value of including a how-to video on your pet website.
In addition to increasing the amount of information you can convey in one article, videos have other important advantages. One of the biggest is the ability to demonstrate something. Why write out a long dissertation on how to do something when you can show your audience in a brief, easy to follow how-to video? And if you can demonstrate it by including an animal, you’ll be way ahead.
These statistics from a LifeLearn infographic will also pique your interest in the value of videos:
- 93% of marketers used video for online marketing in 2013
- 82% of marketers believe that online video has had a positive impact on their business or organization
- 52% of marketing professionals say that video is the type of content with the best ROI
I could quote a lot more statistics about the success of videos, but I decided it would be more effective to show you by creating a how-to video concerning a pet.
I happened to pick something I know how to do for this sample, and you can use videos to demonstrate all kinds of pet industry related topics.
Not only can they be used for instant clarity, but there are other advantages as well.
Here are seven additional reasons to use video:
- You’ll increase traffic through pet SEO or search engine optimization
- You can develop an interactive relationship with viewers by showing your own personality, style, and character
- Your prospects will appreciate help they can visualize rather than just listen to or read about the topic
- You can entertain your viewers… they especially love animal videos
- It’s a great way to cover a lot of material in a short amount of time
- Show your creativity and stand out from the crowd by being unique
- You can make it memorable… create something that will stick in your viewer’s mind
I’m sure there are more reasons, but these are the big ones.
To demonstrate what I’m talking about, I created a short video demonstrating how to trim your cat’s nails. Without the video, you’d have to write out the process step by step, which can be very time consuming, laborious, boring and still may not be clear.
This video took 30 minutes to create. All I used was a tripod, a camera (I used my iPhone), a script, and my husband who graciously attended the camera. See what you think.
You can see how easy it is to show your audience how to do something. It’s much easier than writing it all out and more interesting for your viewers. Include a pet, and it’s sure to grab their attention and will be that much more entertaining.
Try it and see what it does for your pet website. Then let us know how it goes. What kind of results did you get?
Chris Butler is a skilled marketing writer in the PetCopywriter.com network. We specialize in content-marketing solutions for the pet and veterinary industries. Contact us for assistance with your marketing communications needs.