Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

January 29, 2024June 25, 2014 by Pam Foster

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

By David Tomen for PetCopywriter.com

“How to” articles are practically a no-brainer when marketing to pet owners because you’ve listened carefully to what your customers wonder about most.

Lori does the writing and email newsletters for her veterinary clinic’s website. She has a steady stream of ideas for pet-business articles her business uses when marketing to pet owners. Here, we’ll look at the formula Lori uses to write her blog posts, web pages and email newsletters.

My hope is by the time you finish reading this article, you’ll be able to make Lori’s success your reality too.

Topics for your pet-business marketing articles

Marketing to pet owners with “how-to” articles made easy

January 29, 2024May 20, 2014 by Pam Foster

Marketing to pet owners with “how-to” articles made easy

By David Tomen for PetCopywriter.com

The pet-owner focused web content for Dr. Buzby's ToeGrips includes this How-To article on dog nail care. It includes helpful text, a photo and a video. — The pet-owner focused web content for Dr. Buzby’s ToeGrips includes this How-To article on dog nail care. It includes text, a photo and a video.

Sheri is a master at marketing to pet owners. She loves animals. Caring for pets since she was a young girl fostered a passion that led to a career as a veterinarian.

Sheri soon found that sharing her know-how was a great way to build her business. Pet owners trusted her and shared their experience with friends. And her veterinary clinic’s revenues grew exponentially every year since she opened her doors.

Sheri taught Lori, her receptionist and resident webmaster, the easiest way to come up with “how-to” articles. During the week, her staff would make note of customer questions and problems. Lori then selected the best of the lot and wrote a “how-to” article for each week’s blog post.

Lori came up with some of her own methods for generating ideas for blog posts, too. You can easily do this for your practice as well.

If you use the pet web content ideas here, you’ll easily be able to write magnetic “how-to” articles that bring in more traffic to your website and business.

Read more

For the most effective pet website SEO, focus on this tactic

January 29, 2024May 6, 2014 by Pam Foster

For the most effective pet website SEO, focus on this tactic

This just in… quality content matters when it comes to attracting visitors to your pet or veterinary website! Actually, it always mattered, but a recent blog post from Marketing Profs brought it to our attention with statistics from a new marketing survey.

Survey says! Quality content, posted frequently, is critical for getting traffic from Google and other search engines.

The blog post stated, “Marketing and sales professionals say creating quality content is THE MOST EFFECTIVE search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company.”*

What else matters when it comes to bringing in business through Google and other search engines? The Marketing Profs article noted these survey findings from Ascend2: “Other SEO efforts seen as effective include:

7 Reasons Why Your Pet Website Should Include Video

January 29, 2024April 1, 2014 by Pam Foster

7 Reasons Why Your Pet Website Should Include Video

By Chris Butler for PetCopywriter.com

If a picture is worth a thousand words, do you have any idea how much a one-minute video is worth?

Whether you’re marketing pet products or promoting a veterinary practice, videos are priceless especially if you include an animal.

According to Dr. James McQuivey of Forrester Research, a video is worth 1.8 million words, which is about three times the length of Tolstoy’s War and Peace. That equates to about 3,600 typical web pages!

I don’t know about you, but writing that many pages for one website, even if it’s about my precious four-legged friends, would be a bit much. Besides, what are the chances of anyone reading the whole thing?

Just look at the abundance of pet videos that circulate the Internet on a daily basis. People love watching videos with cute animals in them. And if you use the videos to demonstrate something useful about a pet, or pet product, you’ve really set yourself apart.

5 Ways to Make the Most of Your Pet Business Facebook Page

January 29, 2024March 25, 2014 by Pam Foster

Photo: success in marketing to pet owners

5 Ways to Make the Most of Your Pet Business Facebook Page

By Jen Phillips April for PetCopywriter.com

There’s a saying that people don’t wake up in the morning and go to your website, but they do wake up in the morning and go to Facebook. In fact, if you’re a pet business marketing to pet owners, Facebook plays a key role in your marketing efforts.

Here’s why.

Facebook by the numbers:

Over a billion users (yes, that’s a B)
According to the Pew Research Center, 64% of adult users log into Facebook daily
Business Insider.com says 73% of the users have a household income of $75,000 +

What does this mean to you as a pet business? It means your potential customers are using Facebook.

However, if you’re like a lot of pet businesses, you’re not sure how to best use it to grow your business. After all, it’s not as simple as getting a storefront on the busiest street corner in town to maximize your foot traffic (and sales).

How do you get noticed and increase your customer base on the popular social media network? It starts with a plan.

Simple Formula for Writing Magnetic Pet Marketing “How-to” Articles

Marketing to pet owners with “how-to” articles made easy

5 more ways to use social media in pet marketing

For the most effective pet website SEO, focus on this tactic

7 Reasons Why Your Pet Website Should Include Video

5 Ways to Make the Most of Your Pet Business Facebook Page