Are people looking for your dog bowls… or do they call them dog dishes?
Are pet owners searching for a great pet throw, or do they call it a blanket or car seat cover?
And are pet parents searching for a local veterinary hospital, clinic or practice? Or perhaps it’s an animal hospital or clinic… or veterinarian hospital, clinic, etc.)
When you write your pet business web content to attract the people who seek your products or services, be sure to focus on the key phrases THEY use.
This is critical for two reasons, whether you’re marketing to pet owners, veterinarians or other pet businesses.